CEM4SMEs

Branding | Visual Identity

The Circular Economy Manager for SMEs in the Agri-Food Sector addresses the urgent need to incorporate the principles of circular economy at the core of small and medium-sized enterprises (SMEs) operating in the agri-food sector, with the primary objective of creating an economy where resources are used efficiently and waste is minimized.

Directed towards a diverse group of stakeholders, including SMEs, educational and professional training providers, this visual identity was conceived to convey clarity, innovation, and accessibility.

A storytelling tool about sustainable practices and circularity. That’s how we envisioned the visual identity of the Circular Economy Manager for SMEs in the Agri-Food Sector.

The designed visuals are intricately linked to the central mission of promoting sustainable practices and the philosophy of circularity. The circular motif not only symbolizes the project’s name and its environmental aspirations but also represents the holistic and inclusive approach to education and business practices advocated by the project.

The project’s color scheme incorporates green to symbolize growth and sustainability, dark blue for “trusted education,” and light blue for “sustainable innovation.” These colors strategically communicate the project’s commitment to reliable education and environmental innovation in the agri-food sector, reflecting values of trust, sustainability, and innovation.

Credits to Loba.cx