Falar de Seguros

Branding | Visual Identity | Youtube Channel

The challenge in this project was to develop a visual identity for a YouTube channel with the mission of demystifying all prejudices associated with insurance in Portugal. This initiative is the result of a partnership with J.P. Insurance Mediation.

Typography serves as a powerful tool in creating a welcoming and friendly atmosphere, easing the understanding of complex insurance concepts. The color orange has been seamlessly integrated into the logo, emerging as the primary color of the channel. Orange is often associated with positivity, optimism, and communication, conveying a sense of trust and encouraging viewers to explore the world of insurance fearlessly.