Flores Boutique Hotel

Branding | Visual Identity

In a highly competitive market like the Hospitality industry, we embraced the challenge of reinventing a robust brand with a distinctive positioning, easily recognizable and set apart to stand out amidst formidable competition. At Flores, every door that opens reveals a surprise: the Secret Garden, Hidden Passages, and Classical Paintings. To mirror the secrecy and fascination for discovery, we drew inspiration from its most iconic element, the rooftop garden—a perfect vantage point for one of the finest views of Porto city.

We conceived a solid concept that honored the hotel’s DNA. Inspiration stemmed from its concealed garden, emphasizing Flores’ values linked to nature and its prime location on Rua das Flores – Street of Flowers. Here, we found the missing link: within the hotel, every door that opens is a revelation. Secret Garden, hidden passages, ancient paintings. Thus, we formulated a concept of Boutique Secrecy & Nature. To embody this, we revamped the hotel’s name and embarked on creating its brand identity.

Credits: IN.TO Digital Marketing Agency